Actress Drew Barrymore has landed a gig as the new face of CoverGirl makeup. Drew will be starring in CoverGirl ads, but will also be the
co-creative director for her first advertising commercial to debut in January 2008.
Drew's next film is Lucky You, a Curtis Hanson directed drama which also stars Eric Bana. It opens nationwide on May 4, 2007.
"Drew is a wonderful addition to the CoverGirl family and her role - both in front of the camera and behind the scenes as co-creative director - is new and different for the cosmetics industry," said Esi Eggleston Bracey, Vice President and General Manager, CoverGirl Cosmetics in North America. "We wanted to honor Drew's passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co- creative director of the ad campaign."
CoverGirl told the press that Barrymore represents the CoverGirl ideals of both inner and outer beautyL she has been recognized for her sense of style, appearing on top magazine covers such as Vogue and Elle, and is also an avid volunteer with the United Nations World Food Program.
"I am honored to be associated with a brand that has been at the forefront of their industry for almost fifty years," said Barrymore. "CoverGirl has managed to change with the times, yet stay in touch with women of all ages and backgrounds. To be chosen not only as the newest face of CoverGirl, but also as a co-creative director of my first TV commercial is truly amazing."
Actress Drew Barrymore has landed a gig as the new face of CoverGirl makeup. Drew will be starring in CoverGirl ads, but will also be the
co-creative director for her first advertising commercial to debut in January 2008.
