Fashion Week Dailyreports that the Yoox.com fashion retail site is going to be expand into green fashion with the launch of Yooxgyen later this month. The site will sell eco-friendly clothing, jewelry and other products.
Starting in mid-April, e-commerce site Yoox.com will launch YOOXYGEN, a new and ongoing eco-friendly initiative which will offer ethically conscious products like fashion, design, jewelry, and books. Ilaria Venturini Fendi is one participating designer; her Carmina Campus accessories and jewelry line is made from recycled materials, like surprisingly chic clutches constructed out of aluminum slats--formerly Venetian blinds. Other additions to YOOXYGEN include Katharine Hamnett's organic cotton slogan tees, Caboclo jewelry, made from natural objects found on the Brazilian Amazon rainforest floors, and Leny, the eco-friendly brand whose profits support Al Gore's Climate Project.
A video teaser on Yoox.com says the new Yooxgyen site will debut on April 15th.
The green trend has really exploded this month with scores of green products and website launching as Earth Day approaches. Earth Day is April 22nd. You can read more about Earth Day here, here and here.
Fashion Week Daily 
