WWDreported that Williams entered into a partnership with Bionic Yarn last December. The company makes yarns and fabrics out of recycled plastic bottles.
Williams said he will work hard to get the word out about the importance of utilizing the sustainable fabric and is working with his partner, Tyson Toussant, to develop textiles.
"We were just looking at this new canvas that is amazing," he said. "Basically, the denim is still denim, the cotton is still cotton. The process to make the Bionic Yarn makes it extremely durable and gives it a really luxurious feel. When Nigo's team — my partners at BBC/Ice Cream - felt the Bionic Yarn cotton, they couldn't believe how smooth it feels." Nigo also owns the trendy Japanese brand A Bathing Ape.
According to company research, more than 60 million plastic bottles go from the consumer to landfills and incinerators each day. Bionic Yarn's mission is to preserve and protect the environment by creating these high-performance recycled fabrics to be used to create everyday items. The average piece of luggage made of Bionic Yarn contains 18 (1 liter) recycled plastic water bottles and the average pair of jeans made of the fabric contains seven recycled plastic beverage bottles.
"Our goal is to be the go-to fabric supplier," Williams said. "We want to provide quality fabrics that happen to also be sustainable. We want to do everything from high-end luggage, to high-end denim, to university caps and gowns to Parks Department uniforms. It's a plus that the fabric brings environmentalism to a whole new level."
You can read more about how the Bionic Yarn fabric is made on the company's website.
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