The Daily Mailreports that the British female band Girls Aloud has launched a range of faux eyelashes with Eylure. Each member of the band has a different eyelashes style. Cheryl Cole's (pictured above) style is said to be the longest and densest.
The collection includes five styles of eyelashes inspired by each Girls Aloud bandmember, with Cheryl's Hollywood style lashes the longest and densest and Sarah opting for a dramatic, shorter look.
Nicola's lashes are more natural and feminine, Kimberley's are long and light and Nadine's are for everyday use.
Kimberley enthused: 'It’s every girl's dream to have your own (bespoke) false eyelashes. You know that they are always going to fit perfectly and look just right.'
The Daily Mail says Girls Aloud was approached to launch their own false eyelashes after they were credited with boosting the sales of faux lashes in Britain. Tesco health and beauty director Mark Tylesley said Cheryl's teary appearances on The X Factor last year drew attention to her false eyelashes and waterproof mascara. Tylesley says, "Cheryl Cole is doing for false eyelashes now what Dusty Springfield did for them in the Sixties. She's a modern icon so it's not surprising so many young women are influenced by her style."
Beaut.ie says the Girls Aloud collection will be sold on ASOS beginning April 20th.
