Hasbro, Inc. and Ruckus Mobile Media have partnered to collaborate in developing interactive storybook applications based on Hasbro brands. The first three children's storybook apps - Tonka Chuck and Friends, My Little Pony and Transformers Prime - are slated to begin roll out in May 2011.
Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro, says, "With this agreement, we've significantly expanded the number of choices in Hasbro's digital library. Now kids and parents can enjoy Hasbro-branded children's storybook apps anytime, anywhere."
Hasbro, Inc. and Ruckus Mobile Media have partnered to collaborate in developing interactive storybook applications based on Hasbro brands. The first three children's storybook apps - Tonka Chuck and Friends, My Little Pony and Transformers Prime - are slated to begin roll out in May 2011.
