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Lord & Taylor Buying Liz Claiborne Again

Liz Claiborne is already reaping the benefits of hiring Isaac Mizrahi to reinvigorate the line. Lord & Taylor is now buying the line again.
Five years after Lord & Taylor dropped the Liz Claiborne brand, the better-priced collection is back in favor with the retailer. L&T chief executive officer Brendan Hoffman confirmed now that the brand has relaunched with Isaac Mizrahi as its designer this spring, L&T — which dropped the brand in 2004 as the retailer tried to reposition itself more upscale – is "launching it in a big way in fall and hopes to have some limited doors this spring. For us it's a brand that's always resonated with our customer, and now that it's been relaunched with Isaac, I've heard great things, and think it will be a great addition," said Hoffman.
Liz Claiborne execs are quite happy with the way things are going. Hiring Isaac was a very smart move. But Target customers are super unhappy that Isaac is gone.

Tags: liz-claiborne | isaac-mizrahi | lord-and-taylor

Posted on April 8, 2009
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