People StyleWatchreports that Andy Roddick is is the new face of Lacoste's Challenge fragrance. Andy Roddick says, "I'm thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge. This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand."
You can find more details about Lacoste Challenge here. Hayden Christensen was the face of Lacoste's Challenge fragrance last year.