Cinnabon will be giving away free Cinnabon Bites at participating U.S. mall-based Cinnabon stores on Tax day, April 15th, 2009 from 5 to 8PM.
"At Cinnabon, we believe that Life Needs Frosting," says Cinnabon president Geoff Hill. "Everyone deserves to splurge and treat themselves every once in awhile, so we'd love to be the frosting on our guests' day, particularly on days as painful as Tax Day."
Cinnabon describes Cinnabon Bites as follows:
Introducing Cinnabon Bites! This bite-sized version of Cinnabons Classic Roll warm dough, filled with our legendary Makara Cinnamon and topped with freshly made cream cheese frosting is the perfect addition to the companys famous fresh, aromatic baked goods and specialty beverages. Served in an easy-to-handle, portable sleeve, Cinnabon Bites come six (6) pieces per order, and are the perfect snack to munch on while window shopping or running through airports.
The company also has an essay contest going. You can find details about that here.