Carolina Herrera to Launch New Frangrance in U.S.

"This is an extremely strategic launch for Puig U.S.," said Didier Maine de Biran, general manager of Puig USA. "The launch of CH will be key in positioning the Carolina Herrera fragrance brand in the U.S., aligning it with the fashion image and continuing to build momentum. We have therefore developed a selective distribution platform for the brand in order to most effectively launch and position CH, aligning ourselves with the global brand strategy."

The Herrera fragrance business in the U.S. currently has two main pillars: 212, which is New York-centered, and Carolina Herrera New York, which includes such scents as Chic, explained Jose Manuel Albesa, chief brand officer for Puig Beauty and Fashion Group. CH Carolina Herrera, a counterpart to the apparel and accessory brand of the same name launched in 2001, is intended to be the third and potentially the largest pillar, he added. The U.S. is the final market to get the scent, which was first launched in Spain in late 2007. Shortly thereafter, it rolled out to Latin America, the Middle East and elsewhere in Europe.

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The two Carolinas and Firmenich's Olivier Crespe collaborated on the fragrance, which Herrera Jr. says was inspired by many of the things she loved as a child while living at her family's estate, La Vega, just outside Caracas, Venezuela. "Bulgarian rose, praline — I wanted to create something that reminded me of the best parts of childhood," she said. The scent has top notes of Italian bergamot, grapefruit, Sicilian lemon and melon; a heart of Bulgarian rose oil, sambac jasmine, orange blossom, praline and Sri Lankan cinnamon, and a drydown of sandalwood, cedarwood, suede, cashmere, patchouli, amber and transparent musk.