More Candy Sold For Easter Than For Valentine's Day
The Nielsen Company reports (PDF file) that consumers spend more candy during the week leading up to Easter than during Valentine's Day. However, Halloween sells over 25% more candy than Easter. Consumers also by lots of fresh eggs for decorating during Easter - over 61 million dozen eggs are expected to be purchased this Easter holiday. Here are some tidbits about consumer spending during Easter and Passover from Nielsen.
Nearly 71 million pounds of chocolate candy is sold during the week leading up to Easter. By comparison, nearly 48 million pounds of chocolate candy is sold during Valentine’s week and nearly 90 million pounds of chocolate candy is sold during Halloween week.
More than 61 million dozen eggs are sold during the week leading up to Easter. Easter week is the top egg selling week of the year with sales 45 percent above average weekly sales. Easter Saturday (April 11) is the top buying day of the year for fresh eggs, followed by Good Friday (April 10).
Consumers are expected to spend more than $3.5 million on matzo, the traditional unleavened bread, during the week leading up to Passover. The week leading up to the holiday is the highest sales week for matzo and matzo meal/mixes, with more than $1.2 million in sales expected.
Nearly 1.5 million bottles, or $6.5 million in sales of kosher table wine, a traditional part of the Passover Seder, will be sold during the four weeks leading up to Passover, representing approximately 13 percent of the total year's sales of kosher wines. Approximately 65 percent of that amount will be sold during the two week period just before and during the Passover holiday.
Pictured above is the Easter Egg Decorating Kit from Williams-Sonoma. Williams-Sonoma has more information (including a video) about the Easter egg kit here.
The Nielsen Company 
