Hallmark, Martha Stewart Considering Martha Stewart Channel
Broadcast & Cablereports that Crown Media Holdings, the parent company of Hallmark, and Martha Stewart Living Omnimedia are discussing the possibility of a dedicated Martha Stewart channel.
The rationale behind such a get-together is simple: Crown Media, which operates two programming services, Hallmark Channel and Hallmark Movie Channel, wants to tap Martha Stewart Living Omnimedia's digital expertise, while MSLO wants a bigger stake in the TV business. And if Oprah's getting her own channel, why not Martha?
Executives stress that the talks are in the very early stages. The result could be a much smaller joint venture deal that would have the two firms simply agreeing to launch a new joint venture channel, tentatively called Hallmark Home.
Martha Stewart announced a move of her programming to the Hallmark Channel in January. Hallmark will have lots of Martha Stewart content whether or not it creates a dedicated Martha Stewart channel. They recently begin airing 7 hours of Martha Stewart content daily. Take a look:
