Topshop and its over-the-top rock 'n' roll merchandising have finally arrived in SoHo. The London-based retailer's flagship, at 478 Broadway near Broome Street in Manhattan, opens Thursday and, after numerous construction delays, has been filled to the hilt with sexy sequined dresses, feathered trophy jackets, cheeky studded platforms, skinny fits, geeky eyeglasses and barely legal studded denim short shorts.

It's the chain's first store in the U.S., and among the most anticipated retail openings in years. SoHo hasn't seen such a retail phenom since Bloomingdale's opened its annex for contemporary fashion in 2004. "This is genuinely the best store we have ever built," said Sir Philip Green, the flamboyant owner of Arcadia Group, parent company of Topshop and its men’s sibling Topman, during a preview of the site Monday morning. "We see this as a launchpad for a business in America." Asked if he is close to announcing a second U.S. site, Green replied, "There is nothing cooking as we speak, but who knows? By Friday, there might be."