ShoeWoo has launched its redesigned online store at shoeWoo.com online store. The online boutique has a new tagline that reads, "where shoes = candy." ShoeWoo is a division of Jones Apparel Group. The site hand-picks shoes and accessories from shoe and apparel brands such as Nine West, Boutique 9, Rachel Rachel Roy, Joan & David, Enzo Angiolini, Anne Klein, Bandolino and Circa Joan & David.
"We were able to use the Jones Apparel Group ecom platform to create the same experience for shoeWoo.com that we have in our stores," said Ron Offir, President of E-Commerce for Jones Apparel Group. "shoeWoo leverages the Demandware eCommmerce Platform and offers an ecom opportunity for many of our brands not previously served online."