Charmin has sponsored the launch of a new BlackBerry and iPhone application called SitorSquat that lets users quickly locate a nearby restroom.
"Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they're away from home," said Jacques Hagopian, Brand Manager for Charmin. "Helping people find a bathroom that is clean and comfortable is exactly what the SitOrSquat project is all about."
The SitOrSquat iPhone and Blackberry application is a Wiki for recording and accessing bathroom information globally. SitOrSquat allows users to find bathrooms, changing tables, handicap access and other amenities with ease. SitOrSquat has information about over 52,000 toilets in 10 countries worldwide.
The apps can be downloaded from the SitorSquat Website.
