Study Claims Half of Americans 12 and Older Are On Facebook
Edison Research says its The Infinite Dial 2011: Navigating Digital Platforms report, conducted with Arbitron, Inc., will reveal that 51% of Americans aged 12 and older are on Facebook. The study was conducted in January. It is based on a national survey of 2,020 people aged 12 and up.
We have been tracking the growth of Facebook since 2008, and have watched it go from 8% usage just three years ago, to 51% today. In our presentation on April 5th you will also see the remarkable year-over-year growth of Facebook users especially among people over age 35, trends on frequency of usage, and the uptake of social networking on mobile phones.
The idea that over half of all Americans are on Facebook is difficult to believe. Even if this many people have accounts, the number of active accounts is likely to be far lower than 50%. The complete study won't be released until April 5th.
Edison Research 
