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The Gap Launches Ballet Concept Store

GAP Ballet Concept Store


The Gap has transformed its rotating concept venue next to its flagship store at 54th and 5th Ave. in New York City into a Tiny Dancers ballet studio In partnership with Ballet Tech, a local tuition-free ballet school started by choreographer Eliot Feld. Gap will be offering free drop-in ballet lessons for ballerinas-in-training every Saturday and Sunday from Saturday, March 28, through Sunday, April 26. The Tiny Dancers studio will spotlight Gap's ballet-inspired clothes and accessories from the brand new babyGap and GapKids summer collections.

"It is an honor to be working with Ballet Tech, extending its admirable cause to even more kids, and to bring our ballet-inspired collection to life in a special way," said Ivy Ross, executive vice president, Gap Marketing. "At Gap, we love encouraging individual style and we think this is a fun way for kids to mix-and-match this collection with versatile Gap favorites. Dance is a creative way for kids to express themselves and we're thrilled to give our youngest customers an unexpected opportunity to have fun and show off their best moves."

Tags: ballet | ballet-store | gap-ballet-store | the-gap

Posted on March 25, 2009
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