It looks like Bobo style is here to stay for awhile. And it's not just about clothing anymore. The New York Daily News has an interesting article about the trend.
Too hurried to perfectly primp each morning? Tired of squandering precious time and money each month at hair, nail and waxing salons? Good news: Letting yourself go is becoming all the rage.
Or, at least it's in keeping with beauty's latest trend toward more relaxed and natural grooming.
Stylists are calling it "slobby chic," "earthy elegance" and "modern bohemian." But by any name, you're sure to see lots of it, in the form of shaggy or long, wavy hair; messy ponytails with tendrils falling about; thicker, less sharply arched brows; short, colorless nails, and neatly scrubbed faces on the fashionable and the famous--and not just in Saturday morning paparazzi photos.
The article speculates that slobby chic is a backlash against all the pressure on women to look perfect all the time. But the irony is that the look can actually be quite time-consuming.
"On many people, it may seem effortless, but it's not," says Emily Dougherty, beauty and fitness director for Elle magazine. "They're still having their nails done--just getting them buffed, or done in clear and neutral shades. Even though they might not be getting Botox, they're placing great emphasis on having good skin, maybe having microdermabrasion done, or a chemical peel. And they're still getting their hair done. The funny thing is that the 'undone' look is usually harder for a stylist to pull off than a polished look. But people are just so tired of blowouts."
So, if you're having a nightmarish hair day, cut your own bangs, slap on some lip gloss and sally forth as if you spent hours with a stylist to get that "Cameron Diaz just had a tornado in her closet" look. You'll need some major attitude to pull it off though.
