Selective Beauty, the French company that owns the licenses for the beauty lines of such designers as Max Mara, Trussardi, Benetton, and John Galliano, has entered into administration, the French equivalent of bankruptcy. The firm also distributes major cosmetic lines.
The distribution and manufacturing concern stated it is in recovery proceedings in the commercial court of Bobigny, France, to search for an agreement with its creditors and ensure the long-term strength of the group. The firm said two receivers have been appointment to help its management find the best solution.
"This recovery proceeding is limited to the French companies of the group, with foreign affiliates being kept out of the procedure," stated Selective Beauty. It explained management is working to set up a plan to strengthen the company, both financially and organizationally, in line with today's difficult market conditions.
It is unclear how the bankruptcy proceedings will affect the lucrative licenses that the company holds.
Selective Beauty, the French company that owns the licenses for the beauty lines of such designers as Max Mara, Trussardi, Benetton, and John Galliano, has 
