For the guy who wants some happening swim trunks, Vilebrequin is the way to go. A boutique in Saint Tropez, Vilebrequin's founder actually invented longer swimtrunks in the 1970s for the congnoscenti who didn't want to wear a speedo on the beaches of the Riviera.
We like these Okoa Orange Jelly Long Swimtrunks, which feature a fun jellyfish pattern. They have side pockets and a back pocket with a velcro closure. Quick-drying, they come with a spinaker cloth bag and a water resistant wallet. They trunks come in a shorter style, as well, and in small sizes so the little guys can match dad when they go swimming. The trunks retail for $170 at
Vilebrequin.