J.Crew has signed a unique deal with model/designer Liya Kebede. Liya Kebede will be an exclusive face of an upcoming J. Crew catalog. J. Crew will also buy select pieces from Kebede's children's clothing line, Lemlem.
Not only will Kebede be the first model to be the exclusive face of a J.Crew catalog, but J.Crew's Crewcuts line will pick up pieces from the model's handmade children's clothing line, Lemlem. Lemlem (the name means "to bloom") was launched by Kebede in 2007, with all of the pieces made by hand from natural cotton in her native Ethiopia. The line will be available at Crewcuts store locations and at jcrew.com beginning in April.
