TAG Heuer celebrates its 150th anniversary at an invitation-only event. Leonardo DiCaprio was among the events 600 guests. DiCaprio has an ongoing partnership with the company that benefits the NRDC and Green Cross International. The night also served as the premiere of the Grand Carrera Pendulum, a 2010 concept watch that does not use a hairspring. Jean-Christophe Babin, president and CEO of TAG Heuer, explained how it works: "In the regulation system, we simply replaced the traditional hairspring with magnetic fields. TAG Heuer invented the oscillating pinion in 1887; the Mikrograph, the first counter that was accurate to a 100th of a second; and the V4, with its belt-driven transmission system. Now, we are introducing another major innovation, and another example of the pioneering spirit that has imbued us for a century and a half."
Photo: Elon Music, JC Babin and Leonardo DiCaprio/Tag Heuer
