Eva Mendes is the new spokesperson for Calvin Klein underwear, despite the fact that she recently spent time at Utah's Cirque Lodge rehab clinic. Calvin Klein's president Tom Murry said: "News reports of Eva going to rehab made no difference. We were already in one campaign when it occurred and it did not affect our decision making for the underwear campaign.
"She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative."
Murry said that the campaign will be unveiled this fall and that they were looking for a curvier actress.
Murry revealed Eva's curvy figure was the deciding factor in choosing her for the campaign, which will be unveiled this autumn.
He said: "We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right."
Eva said, "The company has such an incredible creative legacy. I'm honored to be associated with such an iconic, world-class brand like Calvin Klein."
We're thinking that this PETA ad that Eva did was the deciding factor that got her the gig.
