WWDreports that Macy's CEO Terry Lundgren says the company sold $3 million worth of Beyonce's Heat fragrance in the past month. The retailer also sold 72,000 bottles in a single hour when Beyonce was in the Macy's Herald Squre store singing autographs.
Lundgren shared other tidbits, such as the fact that Macy's sold $3 million worth of Beyonce Heat, Beyonce Knowles' debut fragrance, from early February to early March, and 72,000 bottles during the hour she signed autographs in Herald Square. Growth is accelerating for $1 billion macys.com, which saw double-digit gains in February, he said.
Industry insiders predicted Beyonce's Heat would generate $100 million in global revenues. The high figure appears to be feasible with these early sales figures from Macy's.
