True Religion announced that it will be opening its first retail store in the UK in in London in June, 2010. Located at 27 James Street, the 1,507 square-foot store will be a freestanding location in London's Covent Garden district. The store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, denim, sportswear and handbag collection.
Other stores in London's Covent Garden district include Mulberry, Hugo Boss, Paul Smith, All Saints, Ted Baker, Karen Millen and Diesel. A flagship Apple store is under construction.
"We are excited about our first branded retail store in the UK, as this marks a key milestone in the evolution of the True Religion brand to a global retail platform," said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "With our Covent Garden store, we have a strong opportunity to build upon our brand's success in London's premier department stores and boutiques and further grow our brand’s presence."
True Religion announced that it will be opening its first retail store in the UK in in London in June, 2010. Located at 27 James Street, the 1,507 square-foot store will be a freestanding location in London's Covent Garden district. The store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, denim, sportswear and handbag collection.
