L.L.Bean Launches New Interpretation of Is L.L.Bean Signature Brand
L.L.Bean is introduces a new interpretation of its L.L.Bean Signature brand. The new line of men's and women's sportswear launches with a Spring 2010 catalog and ecommerce website. Signature's website, llbeansignature.com, will feature several shopping tools, such as a way to shop by "Key Looks." This section of the site will highlight outfits styled by Creative Director Alex Carleton.
The Spring/Summer 2010 offering for men includes navy linen blazers, buffalo plaid and madras shirting, shawl-neck sweaters, a new version of its All-American field coat and a waxed canvas version of the Maine Hunting Shoe. The women's collection features a belted camp jacket, chambray and colorful madras shirtdresses, classic wrap skirts and new chino and denim styles.
