Kenmore Opens Its First Kenmore Live Studio in Chicago
The Kenmore brand has launched its first interactive Kenmore Live Studio in Chicago. The entire Kenmore Live Studio is equipped with cameras that will broadcast video via the Internet, allowing studio visitors will have the chance to share their voice with the world. The store will also provide demonstrations by chefs and presentations or unveilings of new products. The real time video will be shared by the Kenmore brand via its Facebook page.
Guenther Trieb, senior vice president and president of brands for Sears Holdings, said, "We're proud of the brand’s recent evolution and now the 'Kenmore Live Studio' will give customers the opportunity to engage with the brand and see our new vision firsthand. The studio is going to be an open stage where anyone can come to share their creativity and ideas – they'll have the chance to inspire others and be inspired themselves."
