The John Frieda team is running series of events and perks available for blondes
only called the Sheer Blonde Entourage. The blonde VIP program begins this March in New York City with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield. Natasha is currently in the studio finalizing tracks for her next studio album. You can find out more about the blonde only events here. The tour dates are listed here.
