Pests Become Terrifying Monsters in Terminix Campaign
Terminix has launched a new "Flying Monster" ad campaign created by Publicis Dallas. Terminex says the TV spot "brings to cinematic life the havoc pests can wreak on homeowners, comparing pests to monsters." The monsters fly in over a neighborhood and then dive down, and crash and chomp their way through the houses, leveling them to the ground. It sounds like it will get people's attention.
Brad Cumings, Chief Marketing Officer, Terminix, says, "We want to assist homeowners in proactively protecting themselves from the financial and health issues associated with pest problems. A monster attack is a very clever visual metaphor to communicate that message."
