Starbucks kicked off an eight week promotion today to introduce customers to different brands of bold coffee. The promotion will feature a different bold coffee each week. Starbucks customers who purchase a brewed coffee every week and track their experience through a Coffee Journey Card will receive a free 1-pound of whole bean coffee. The Coffee Journey Cards are available beginning today and while supplies last in U.S. participating stores.
The following coffees will be brewed and featured all week long during the eight-week promotion: Yukon Blend begins on March 9; Italian Roast begins on March 15; (Starbucks) RED begins on March 22; Komodo Dragon Blend begins on March 29; Caffé Verona begins on April 5; Cafe Estima Blend Starbucks Fair Trade Certified Coffee begins on April 12; Gold Coast Blend begins on April 19; and Sumatra begins on April 26.
