Well, this one's going to be a must-bookmark. Net-a-porter is launching
a designer clothing outlet next month to be called theOutnet.com. The store will be along the lines of Neiman Marcus' Last Call and will feature more than 200 luxury brands such as Christian Louboutin, Chloé, Oscar de la Renta, Herve Leger and Diane von Furstenberg.
On offer will be a mix of the former season's merchandise, classic pieces and greatest hits resurrected from designers' archives, all with average discounts of 40 to 60 percent. The company also plans to give some items away for free.
"We've been thinking of doing a sale shop -- under a separate brand -- for years, and now is the right time to focus on it," said Natalie Massenet, founder and chairman of Net-a-porter.
"We are no longer a start-up, but a mature, established business, and we want to follow in the footsteps of stores like Barneys Co-op and Neiman Marcus' Last Call," she said, adding the new company aims to service customers and brands alike.
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Massenet added the new on-line store will also provide an outlet infrastructure for smaller labels, such as Temperley London, and give designers the chance to offer their classic pieces or put a new spin on old favorites from past seasons.
The site will offer merchandise including rtw, accessories, lingerie and swimwear, and will be organized by product, use and trend rather than by season.
The new site will have pop-up sales, which sounds a lot like pop quizzes -- only a lot more fun. We'll definitely be checking this one out when it launches.