Gucci and Fiat Unveil 500 by Gucci at Geneva International Motor Show
Gucci and Fiat unvieled the 500 by Gucci at the Geneva International Motor Show. The special edition vehicle was personalized by Gucci Creative Director, Frida Giannini, in partnership with the Centro Stile Fiat. The vehicle is available in black and white. A website for the vehicle can be found at 500bygucci.com.
Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road and ... travelling in style has also always been at the heart of Gucci."
The new vehicle was also celebrated at a Gucci party in Milan. Frida Giannini and Fiat's Lapo Elkann discuss the car in the video. Take a look:
