Jibbitz Creators Launched GeoPalz at the Toy Fair in NYC
Jibbitz founders, Rich and Sheri Schmelzer and Alexandra O'Leary, launched a new children's product called GeoPalz, at the American International Toy Fair, in New York city. The decorative personal activity trackers come in several unique designs. GeoPalz convert physical activity into points (called pedpointz) that kids can redeem for free activity based toys at geopalz.com. The more steps kids take, the more pedpoints they get. GeoPalz cost $19.99 each.
“We've seen too many popular children's toys designed to keep kids plugged into their computers or glued to their TVs lately. We haven't seen any product designed with an incentive to get them up and off their couches and outside playing, and that's a real shame," said Rich Schmelzer, CEO of GeoPalz, LLC.
"The GeoPalz Activity Tracker was designed specifically to get kids motivated to become more physically active by converting activity into currency that can be redeemed for activity based products from our Web site. The bottom line is kids love winning free stuff! The 'Walk to Win' message will not only resonate with the children through the free products and unique designs, but with the children's parents who know that the 'Walk to Win' message translates to a healthier life."
