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Macy's Announces New Fashion Brands and Home Line Expansions

Ellen Tracy Macys


Macy's announced it will roll out four new fashion brands and two home line expansions this spring. The new collections will begin arriving in select stores in March and April. The new collections will include:
  • Ellen Tracy – women's sportswear line
  • Threads & Heirs – men's casualwear featuring a capsule collection by couture designers Ruffian
  • Kouture by Kimora – of-the-moment looks for young trendsetters mstylelab – jewelry and hair accessories for the young contemporary shopper
  • Vida for Espana by Eva Mendes – brand extension to casual Latin-inspired dinnerware
  • Martha Stewart Collection – brand extension to mattresses with styles in multiple comfort choices
Kouture by Kimora


Photos: Ellen Tracy (top), Kouture by Kimora (bottom)/Macy's

Posted on March 3, 2010





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