The Running of the Brides is an annual occurrence at Filene's Basement on Union Square in New York City. Teams of men and women rushed into Filene's Basement in New York earlier today to grab wedding dresses with huge discounts. The recession made the heavily discounted dresses even more attractive than usual. The New York Daily Newssays over 1,000 bridezillas stormed into Filene's Basement early this morning.
More than 1,000 women flooded Filene's Basement for the discount department store's annual "Running of the Brides" event, where the retailer sold designer wedding dresses valued at up to $12,000 for $700 or less.
Workers opened the doors at 8 a.m. to the horde of shrieking brides-to-be who had waited outside the 14th St. store for hours to get their gowns on the cheap.
The brides pushed, shoved and trampled one another to get at the 3,000 discounted dresses Filene's hung on its racks, while employees clung to whatever they could to avoid the stampede.
Filene's did close a few stores this year but there will still be several more of the Running of the Brides events later this year at other Filene's Basement locations. There's a helpful calendar here on Filene's website that provides the dates.
Gothamist, MyFoxNY, NY1, PIX 11 and NBC also covered this year's event in New York. The New York Post said some people worked in teams so they could grab multiple dresses. Take a look:
