The Keds footwear brand plans to expand into the apparel market. Keds hired Li & Fung to help them launch an apparel line for women and men. The new collections are expected to focus on casual wear designs with an initial limited-edition collection expected for Spring 2012 and more complete lines to follow later in the year.
Kristin Kohler Burrows, Keds brand president, says, "We are very excited to partner with the Regatta team at LF USA, a group with an amazing reputation and extensive expertise in designing, sourcing and creating apparel lines for today's consumer. We are thrilled to work with this team to bring the art of what's possible with Keds to the world of sportswear."
The Keds footwear brand plans to expand into the apparel market. Keds hired Li & Fung to help them launch an apparel line for women and men. The new collections are expected to focus on casual wear designs with an initial limited-edition collection expected for Spring 2012 and more complete lines to follow later in the year.
