H&M will soon be launching its first skincare products. The products will debut in stores in early March. The line includes shower gel, body scrub, body lotion, hand cream and lip balm, all made with certified organic ingredients. The product are certified by Ecocert, Europe's biggest certification body for organic and natural cosmetics.
"It felt like a natural step, since we've worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products," says Ann-Sofie Johansson, H&M’s head of design.
