Study Finds Bath and Body Works Gift Card is Americans' Favorite
Chain Store Agereports that Bath and Body Works' gift card has topped the Gift Card Performance Index from the Global Prepaid Exchange. Research by the Global Prepaid Exchange indicates that the Bath and Body Works is Americans' favorite.
Bath and Body Works claimed the top spot, narrowly edging out Red Lobster Restaurants and iTunes. All these favorites had very high levels of satisfaction and were the cards that recipients would most recommend to others. Factors such as retailer preferences and service levels were directly related to which cards consumers chose as their favorites.
Other high ranking gift cards included Red Lobster, iTunes, Nordstrom, Walgreens, Lowes and Home Depot.
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