Diesel opened up a new 20,000 square-feet, three-level Planet store by Diesel in Manhattan last week. It's Diesel fourth flagship stor ein the U.S.
The new Planet is 20,000 square-feet - 2,000 square meters - over three floors, showcasing all Diesel and Diesel Black Gold collections. The brand pulses its DNA throughout by offering over 700 different denim styles and washes on every floor. Growth categories such as bags, footwear, intimates, leather goods, jewelry, timeframes, shades and fragrances will also be featured within. This will be Diesel's 4th flagship in the US, 7th door in New York City and 4th Diesel Planet worldwide including Milan, Tokyo and Hong Kong.
iesel will offer several one-of-a-kind features in their new outpost. Customers will have the option of customizing the inside waistband of denim purchases with their name, or initials, using laser-etching technology; a number of magic mirrors located within the denim areas will allow the clientele to trust that all body parts look good.
Racked has a collection of photos from inside the story. Racked also says Diesel set up a "Five on Fifth" dinner series which features New York celebrities eating dinner inside of the main window in the new Diesel store on Fifth Avenue. Cityfile has a photo of the first dinner guests which included Richie Rich, Lady Bunny, Patrick McDonald and Kenny Kenny. (via Stylelist)
