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Top Chef's Padma Lakshmi to Star in Hardee's Burger Ad

Padma Hardees CommercialTop Chef host and judge Padma Lakshmi is going to star in a Hardee's tv commercial for Hardee's Bacon Western Thickburger. People says Padma - who eats plenty of different proteins on Top Chef - was a vegetarian for part of her life.
"I grew up a vegetarian," says the host. "Then, because I grew up in the states, I started slowly eating meat. First it was bologna sandwiches, or pepperoni on pizza. As a teenager, [my friends and I] would always go have burgers. I would scarf them down!" Now, Lakshmi is putting her passion for meat into a new commercial for Hardee's Bacon Western Thickburger. The spot was directed by Chirs Applebaum [sic], who memorably brought a babe and a burger together in a 2005 ad starring Paris Hilton. "I think it's a beautiful love song to food," Lakshmi says of her new ad. "I think eating in itself is the act of great sensuality, so all you have to do is point the camera in the right direction."
Chris Applebaum also directed the Paris Hilton burger ad for Carls Jr. There's a video of the Paris ad here. We don't think Padma's ad is going to be quite as revealing as Paris Hilton's Carls Jr. ad. Another Top Chef judge, Tom Colicchio, also has a commercial out. Colicchio promotes Diet Coke in his tv commercial - see also here and here.



Posted on February 26, 2009





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