Artist Damien Hirst is known for extravagant artistic pieces like the diamond covered skull and the The Golden Calf, which sold for over $18.3 million. Bloomberg reports that Damien Hirst is opening a second shop in London that carries more affordable items than those typical seen from Hirst. Hirst's new shop sells items like keychains for as little as $5. The also carry much pricier items, such as prints that sell for $6,500.
Other Criteria, the U.K. artist's publishing and merchandising company, started the store this week at 14 Hinde Street in the Marylebone district. It sells works including some by Hirst himself ranging from his keyrings at 3.50 pounds ($5) to prints showing pills on mirror glass shelves, from an edition of 125, at 4,000 pounds ($5,800) each.
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"Other Criteria makes objects and books created by artists to an exceptional standard," said Hirst in an e-mailed statement. "I don't think art has ever been as popular as it is today and Other Criteria aims to sell affordable art of the highest quality to everyone who wants it."
Other Criteria's website can be found here and the Damien Hirst items they carry are listed here. The store also carries shirts like the one pictured on the right that contains an image of Hirst's "Damien Hirst: Beyond Belief" diamond skull piece.
Artist Damien Hirst is known for extravagant artistic pieces like the 
