The Academy Launches Oscars App for iPhone/iPod Touch
The Academy of Motion Picture Arts and Sciences has launched an Oscars App. The free app offers iPhone and iPod touch users access to movie trailers, real-time Oscar Night results and other content. The app was designed for the Academy by the Los Angeles-based creative shop Omelet.
The app's features include a nominees list for each of the 24 categories, and trailers for the 10 Best Picture-nominated films. Users can also predict winners in each of the categories. Users' predictions will be saved to a database that will enable sharing with friends via social networks such as Facebook and Twitter as well as by e-mail and SMS text.
"We want to connect with movie lovers wherever they are," said Janet Weiss, the Academy's director of marketing. "Our Oscar App gives fans a way to participate in all the excitement and buzz right up to and through the show."
