Burger King and Seattle's Best Coffee, part of the Starbucks Corporation family of brands, announced they have signed an agreement to offer Seattle's Best Coffee in Burger King restaurants. Seattle's Best will replace Burger King's current BK Joe coffee. Seattle's Best will be available at approximately 7,250 Burger King restaurants by September 2010.
Burger King will offer Seattle's Best Blend coffee hot or iced. Vanilla or mocha flavor and whipped topping will be offered as option. The price of the coffee will range $1 to $2.79.
The move will allow Burger King to enter the coffee wars between McDonald's and Starbucks. McDonald's began its attempt to lure away Starbucks customers when they launched a premium coffee range last year. Illy Coffee is also making a move and expanding its reach in North America.
Seattle's Best is a great brand of coffee. It is good to hear Burger King will also be selling iced coffee in addition to hot coffee.
Burger King and Seattle's Best Coffee, part of the Starbucks Corporation family of brands, announced they have signed an agreement to offer Seattle's Best Coffee in Burger King restaurants. Seattle's Best will replace Burger King's current BK Joe coffee. Seattle's Best will be available at approximately 7,250 Burger King restaurants by September 2010.
