Disney-Pixar’s Toy Story 3 Helps Kick Off Toy Fair in NYC
Disney-Pixar's Toy Story 3 helped kick off the American International Toy Fair in New York City yesterday. The franchise will have over 250 new toys launching this summer and this holiday season from several toy manufacturers. Many of the toys will launch this summer to coincide with the arrival of Toy Story 3 in theaters on June 18th. The new Toy Story 3 toy line features action figures, dolls, role play, games, play sets, construction sets, vehicles, talking plush toys and robots.
In a Toy Story-themed setting before an invitation-only crowd of toy industry insiders, Green Army Men descended from the ceiling in "take-over" mode. The Green Army Men helped John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios, Lee Unkrich, director, Toy Story 3, Darla K. Anderson, producer, Toy Story 3 and John Ratzenberger, voice of Hamm, unveil a first look at some of the new toys. The Toy Story 3 launch also included a life-size Lego bust of John Lasseter.
"I've always had a great love and fascination with toys and that's really where the idea for Toy Story began," said Lasseter. "When we set out to create Toy Story, I imagined this really amazing group of characters that would entertain kids and families for hours. And that's also what we set out to do with the toys inspired by the films. Working with some of the best toy companies, we took every single detail into consideration to develop a great toy line that is true to this franchise. Taking a look around the room today, I think we again achieved our vision with Toy Story 3."
Here are some highlights of the over 250 new Toy Story 3 toys that will be coming out in 2010.
A plush bear character named Lots-O'-Huggin' Bear is one of the 14 new toys featured in Toy Story 3's Sunnyside Day Care. Lots-O'-Huggin' Bear has over 45 adorable sayings.
There is a new Toy Story 3 edition of the Ultimate Buzz Lightyear Programmable Robot.
The Toy Story Ultra Blast Gauntlet is a forearm cuff with lights, sounds and other galactic features.
Toy Story Action Links sets are linkable play sets that snap together to create an interactive and adventurous Toy Story world.
The Lego Group's first Toy Story-inspired toy line comes out this year. It includes the Toy Story 3 Western Train and the Toy Story 3 Lotso's Dump Truck.
Lego will also have Lego versions of the green army men.
Hasbro will have a new collection of Mr. and Mrs. Potato Head figures, including Mr. and Mrs. from the movie dressed as Buzz, Woody and Jessie. There will also be plush versions.
Jakks Pacific will offer Halloween costumes, play furniture and electronic games.
There will also be Toy Story 3 versions of Hasbro's games aincluding Yahtzee, Memory, Operation, Trouble, Connect 4 and Chutes and Ladders.
We will have more details on the individual new Toy Story 3 toys in future posts.
