Brandweek reports that Brides.com and Bloomingdale's have teamed up for a new virtual feature that will let people set a virtual table. The virtual tool lets consumers see how different china colors and patterns work together.
The new 'Set Your Table' tool enables users to set a virtual table step by step, from selecting a "charger" (decorative plates) to drinkware and flatware, mixing and matching various colors and patterns. The tool features images and specs on 300 different products sold online by Bloomingdale's from 19 different brands, including Baccarat, Kate Spade, Lenox and Vera Wang. More products and brands will be added.
Once setting combinations are completed, couples can add their choices to wedding registries on Bloomingdales.com, where guests and loved ones can purchase the items as gifts.
Set Your Table appears on Brides.com but is clearly presented as a co-branded product and labeled "from Bloomingdale's and Brides.com." Links to Bloomingdale's Wedding Channel are given prominent placement throughout the table-setting process.
You can find the tool here on Brides.com. The virtual tool also lets users quickly add items they have selected to their registry on Bloomingdale's.
