Just in time for Valentine's Day, MAC cosmetics has created an entire like of makeup and accessories in connection with Mattel and its iconic Barbie doll. The collection hits makeup counters today and will go worldwide on March 1st. MAC has also created a limited edition Barbie doll, which is avaialable only at MAC stores, t-shirts and other accessories that all bear the iconic Barbie in a ponytail silhouette.
"Many women's first experiences with fashion and beauty were playing with Barbie. Today this fantasy continues with Barbie Loves MAC, a color collection that allows women to rediscover their inner girl," said Richard Dickson, senior vice president of Marketing, Media and Entertainment, Worldwide, Mattel. "Barbie is about aspiration and inspiring girls to explore a world of possibilities, and now today's woman can do that in beauty with the Barbie Loves MAC collection."
"MAC and Barbie have always been at the forefront of style and beauty, and by combining our creative expertise, we have created a collection that is uniquely fresh with inspired colors that are bold, modern and glamorous," said James Gager, senior vice president and creative director, MAC. "Barbie Loves MAC is a beautiful – and fun – palette of makeup that works for women of all ages and all races."
The Barbie Loves MAC Colour Collection includes the following products:
Lipstick: Modern Ms.; Sweet & Single; Style It Up; Real Doll; Rocking Chick (Suggested Retail Price $14)
Beauty Powder: Pearl Sunshine; Pearl Blossom (Suggested Retail Price $20)
Nail Lacquer: Steamy; Toast of the Town (Suggested Retail Price $10)
Brushes: 182 Brush (Suggested Retail Price $45)
Mini-Barbie Loves MAC: A black nylon/wool fabric Mini MAC case with pink stitching detail on the outside and matching pink lining on the inside. A small pink-on-black vinyl medallion on the outside showcases the classic Barbie ponytail silhouette logo (Suggested Retail Price $15)
MAC Barbie® doll. Barbie doll's eyes are inspired by Aquadisiac, Carbon and Taupe Eye Shadows with Smolder Eye Kohl and Coal Black Pro Lash Mascara. Cheeks feature the look of Buff Powder Blush. Lips are luscious with colors inspired by Spice Lip Liner and Honeylove Lipstick. Available exclusively at MAC stores worldwide, the doll retails for $35 in the U.S.
It's a cute idea and we love the fun colors for spring. The collection is available at MacCosmetics.com. But alas! The Barbie doll, t-shirts and Mini-Barbie Loves MAC are already sold out online. Which is extremely annoying, if you ask us. They knew the demand would be high: we really hope they're not doing this just to make it seem more "exclusive." Because we hate when companies do that and you have to pay some scalper a huge price on Ebay to get the item. You could always try your local MAC store to find the doll.
Whew. We're getting quite grumpy just thinking about that -- time for some more Valentine's chocolate to soothe our frazzled nerves.