108th American International Toy Fair Opens in New York City
The 108th American International Toy Fair opened its doors today for a four-day run in New York City. The annual tradeshow kicked off with a playful ceremony featuring live musical entertainment and a parade of popular costumed characters. The Toy Fair is expected to draw upwards of 30,000 attendees – including more than 20,000 retailers, wholesalers, importers, buying groups and trade guests from 100 countries. Nearly 1,100 exhibitors are the Toy Fair displaying over 100,000 products. Thousands of products are new items that
will make their U.S. debut at Toy Fair 2011.
