Ryan Reynolds Named Face of Upcoming Hugo Boss Fragrance Campaign
Actor Ryan Reynolds will be the new face of Hugo Boss. WWDreports that Ryan Reynolds will be the face of a new men's fragrance launching within P&G Prestige Products' Boss line. Details about the campaign and the fragrance are not yet known. Ryan Reynolds called Hugo Boss a brand that "not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives."