William Rast, the denim lifestyle brand founded by Trace Ayala and Justin Timberlake, announced new details for its Fall/Winter 2010 Show during Mercedes-Benz New York Fashion Week. The brand's third show in New York City will take place on Wednesday, February 17th at Cedar Lake in Chelsea at 7 PM. Sony has signed on as the event's title sponsor. The will help provide livestreaming to William Rast stores and williamrast.com. VEVO.com will also livestream the event.
Colin Dyne, William Rast CEO, says, "We are extremely proud of our new collection, and believe our collaboration with Sony will truly enhance the experience for our guests at the show and make it one of the most memorable during Fashion Week. The partnership will not only showcase the William Rast brand in an innovative and creative way for attendees, but the live streaming feature will also allow us to connect with our consumers and retail partners nationwide."
William Rast, the denim lifestyle brand founded by Trace Ayala and Justin Timberlake, announced new details for its Fall/Winter 2010 Show during Mercedes-Benz New York Fashion Week. The brand's third show in New York City will take place on Wednesday, February 17th at Cedar Lake in Chelsea at 7 PM. Sony has signed on as the event's title sponsor. The will help provide livestreaming to William Rast stores and 
