The Wall Street Journalreports that Coach plans to open a men's store in May. The store will be located on Bleecker Street in New York City's West Village, where a shuttered Ruehl boutique was previously located.
The 550-square-foot shop, which is planned to open in May, will offer luxury business and travel accessories, small leather goods, footwear, outerwear, timepieces, sun wear, fragrances, and related accessories. The shop will give Coach shelf space it may desire as its department-store customers have been making sweeping inventory cuts.
Coach sees the stores "as labs where we compile an emerging men's collection and evolve our merchandising strategies," Tucci said.
Coach has a limited assortment of goods for men in its stores, which generally run about 2,500 square feet and mostly offer handbags and other fashion accessories to women.
Coach's new men's store will be right next to the fashion brand's high-end "Legacy" store. WWDreports that the merchandise offered in the new store will include "business and travel accessories, small leather goods, footwear, outerwear, watches, sunwear, fragrance, and related accessories." WWD also says Coach will launch a limited series of graffiti-printed canvas totes to mark the opening of the new men's store.