Internet Retailerreports that Gordon Brothers Brands LLC is buying the Linens 'N Things intellectual property assets including domain names.
The purchase includes the Linens 'N Things brand name, its bridal and gift registry businesses, all Internet domains and several proprietary brands, such as Luxe Versailles, Attitude, Super Set, Cook at Home and Hotel Living.
Similar to other acquisitions by Gordon Brothers and Hilco, including Bombay Brands, Linens 'N Things will relaunch under new management later this year as a licensed brand. The new strategy is expected to include direct-to-retail licensing, wholesale licensing by category and geography, and e-commerce.
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"We are enthusiastic about the broad demographic appeal of Linens 'N Things and its highly trafficked web site," says Stephen Miller, a principal at Gordon Brothers. "We believe the licensing program will bring global growth to this premiere home market brand."
Linens 'N Things is a good well-known brand so it should work as an online store. Currently, the lnt.com website is still running its going-out-of-busines sale.
Gordon Brothers Brands LLC also recently bought the Sharper Image name. Another brand that may be coming back is Mervyn's - the founder's son purchased the brand name.
Internet Retailer 
